Technology that makes a point

What is your favorite non-traditional interactive media example? One of mine is the bruised woman billboard that healed as people looked and paid attention.

bruised billboard

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Set-up ahead of International Women’s Day it was a collaboration between photographer Rankin, WCRS and the charity women’s aid.

Not only do I think the concept is thought provoking and different, but I love the technology, which uses facial recognition to time how long people pay attention and displaying it at the bottom of the screen.

The only thing I may have added was a prompt, via a location based mobile push to donate to Women’s Aid throughout the experience. What else would you have done?

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