We are a little bit crafty; sometimes it works out well and sometimes well not so much. We will share both, because there is nothing like knowing you’re not the only one who couldn’t get it done.

Transformation Tuesday | Part Deux | Hockey

The status quo is easy… change is hard. It makes you think, makes you uncomfortable and checks your confidence (pun intended, lol). If you ask the people around me, I’m pretty confident, but with a sport I’ve respected my whole life I kept thinking, what if I suck? What if I fall literally on my face, that’s gonna hurt.

Just the mud!

You know when you get an idea in your head and you can’t get it out? That is how I’ve been about the mud room in our new house. New is underlined because it isn’t so new, making the mud room a reality almost took three years. It all started when I opted to delete a linen closet. It was small, awkward and in my opinion not a good use of space. You can see it below: What was left was an amazing wide open space [cue Dixie Chicks lyrics here] but one that quickly turned into a dumping ground of stuff. At any given time there were three different sets of towered organizers, dog bowls, dog food, plastic crates and a whole lot of paper. Being the diligent pinner that I am I started looking at ideas, you can check out my pins or here is one that I really liked: And here is my drawing… I wanted to incorporate a few unique elements into our mudroom. Number one we have a medium sized dog with a lot of dog food so I needed one space to accommodate his dog food container, indicated by the 12”. In our old house we had a trash compactor that we desperately miss. So we wanted a space for that. I also loved the pictures in one of my images, you will note those are the squares….  and I had already found the perfect hooks from World Market. So design and pictures in hand we got a quote, whoa stop the bus it is going to cost how much!??!?! While I very much wanted...

Disrupting Phlebotomy

For my disruptive technology, I picked the changing field of Phlebotomy. Also more commonly known as drawing blood. At the age of 19, Elizabeth Holmes left Stanford University and started Theranos. “Her idea: No more vials. No more tourniquets. Just a pinprick of blood gathered in a container smaller than a dime. And up to 70 lab tests can be run on one drop of blood in less time than traditional tests” (Crane, 2014). Retrieved from https://www.theranos.com/ So does it fit the bill of a disruptive technology? “The technology is rapidly advancing or experiencing breakthroughs. Disruptive technologies typically demonstrate a rapid rate of change in capabilities in terms of price/performance relative to substitutes and alternative approaches, or they experience breakthroughs that drive accelerated rates of change or discontinuous capability improvements” (Manyika, 2013). Yes, it absolutely does. Ms. Holmes “has taken on the $76 billion laboratory-diagnostic industry as her target. It’s an industry that was just waiting to be disrupted, since blood testing has not changed since the modern clinical lab emerged in the 1960s” (Crane, 2014). Furthermore, she’s not done yet. “Our mission is to make actionable information accessible to everyone at the time it matters. By making actionable information accessible to everyone in the world at the time it matters most, we are working to facilitate the early detection and prevention of disease, and empower people everywhere to live their best possible lives” (Theranos, 2015).   In order to accomplish this, she wants to have this technology within five miles of any American. They have teamed up with Walgreens and are building Theranos Wellness Centers within their stores....

Banana Republic – the brand I hate to love

I’ve been a Gap, Inc. girl for as long as I can remember. As an adult, I quickly found my home with @BananaRepublic. But while I love Banana Republic, I almost hate them at the same time. Before I go into why I have this love-hate relationship, I first want to say that I think @Marissa_Webb_ has done a great job changing things up at the brand. I’m looking forward to the new lines and stopping by the stores more often since she took over; kudos. Ok back to business. I’m a Banana Republic Luxe card holder (think frequent flier but for shopping) and a Banana Republic Insider (think focus group). I shop at BR and the other Gap Inc. brands at least once a month. These are the BR emails I’ve gotten in the last two weeks, I don’t even open them anymore: You’ll notice on several days I received two emails. I don’t feel like a loyal customer, but a prospective click. In addition to the emails, they also offer surveys after your purchase and have a mobile application with rewards. Last year, I received a BR Visa card in the mail after I thought I had opted out each time it was presented. Just this week, I logged into my account and it asked me to activate it again :(. When I reached out to the card company via phone and asked them to cancel it, they could not. When I reached out via Twitter, I was redirected back to the 800 number on the card. Thanks  https://twitter.com/jake_roberson/status/610876563236757504 This is a classic example of working in silos…...

CVS | Back to SEO Basics

  Sometimes you have to start at the basics. I did a little SEO audit with CVS. First did a little digging on what the news was covering as it relates to CVS. Here’s a recent headline: “CVS to buy 1,600 drugstores from Target” (Thomas, Bray, Tabuchi, 2015). The article goes on to mention pharmacy. Based on that research, I picked the following three words to search on desktop and mobile: Pharmacy Print Photos Drugstore I was quite surprised and slightly disappointed in the results. “Drugstore” is bought out almost exclusively by drugstore.com. It was more than three quarters of the way down the page before you see CVS and it was tied to “photo”. On mobile, CVS didn’t even show up. When searching “pharmacy,” CVS fared somewhat better, particularly on mobile, where they featured their online site. From a desktop perspective, it ironically brought up CVS photo. With the rise of mobile, one might say CVS is wise to focus their efforts there. If you look at the graph below, one word search is hugely competitive but two word search, e.g “photo print”, isn’t. There might be some ways that CVS could improve SEO by leveraging alternate search terms. Finally, CVS should be focused on words that drive profit, and the only way to know that is by leveraging the data. Retrieved from http://www.keywebmetrics.com/2010/07/top-5-amazing-web-analytics-and-seo-infographics/ What words would you have searched?   Thomas, K., Bray, C. Tabuchi, H. (2015, June 15). CVS to buy 1,600 Drugstores from Target for $1.9 billion. The New York Times. Retrieved from...

This Weeks Favornet Things

If you’re a lover of words, Scrabble, Anagrams or a bit of a romantic you must check out this amazing work by Lola Madrid. The creative reminds me of the TV show Pushing Daisies , which I loved. Will the video move people to run out and buy Scrabble? In my case it makes me want to play!   Chevrolet issued an entire press release in Emoji’s. Did you crack the code?   Any Britney Spears fans out there? Check out this pregnancy spoof by Jerrad and Machal Green:...

Private Eyes: They’re Watching You

Image courtesy of creative commons Digital and privacy are words that seem to go hand in hand these days. I believe your level of comfort is directly related to the level of convenience you find with what you are seeing in the digital and social space. For example when you’re on Amazon and it suggests things you may want to buy or need more of, this is seen as convenient. When you’re reading an article on The New York Times  and see an ad for shoes you were looking at on Nordstrom some consumers find that creepy or an invasion of privacy. As companies find new ways to offer customer convenience through tracking and location based where and how will they draw the line? This week I read about iBeacons, a tool that uses blue tooth to create a short range interaction between consumers and companies, no internet required. While doing research I came upon this article 15 companies from airports to retail already using beacon technology. As a business traveler I’m in love with the Starwood Hotels & Resorts  example, check out the video here:   So imagine you are in New York City for an event, and really like the hotel it is being hosted in. you search for the hotel and see some of your friend’s and other’s social comments about the hotel and area, all very positive. An iBeacon picks up your location and offeres you a free cocktail, or a discounted rate on a future stay. You know you’ll be back in August and book via mobile. Your confirmation is sent to you as well...

Seeing The Tide Of Change Around Social Shopping

If you’re anything like me, you’re a multitasking wizard at work and at home. When it comes to making sure your family eats and has shoes on their feet, you’ve got to be efficient, smart and frugal. Whether you’re looking at recipes, finding the best price on shoes, ordering clothes, scheduling a trip or just checking for deals there isn’t anything that isn’t one click away. As a result, I spend quite a bit of time and money on @Zulily; call it retail therapy or planning ahead, I’ve got Zulily Unlimited (free shipping) and I use it… frequently. Imagine my surprise when I received my first Facebook (FB) message from a Company regarding an order. It was Zulily and they sent me a FB message alerting me that my item had shipped, noting the day, time and items included. While some consumers might find this creepy or worry about their privacy, I thought wow, that’s fantastic for a number of reasons. First, that is one less email I have to check, it came to me where I am most of the time. Second, if they’ve found me on FB, that might mean the ads they present will be better targeted based on my purchase history. Finally, as an IMC student, any time a company tries something new, I want to give them a big old pat on the back. After all, change is hard. So last week I was exercising my plastic and got another notification, this time confirming my order: I love that it starts with thank you and keeps a casual tone and the fact that I...

These are just a few of my favornet things

One of my favorite things is finding new content like amazingly wonderful talent, creative ideas and stuff that previous to emerging and new media would have taken years to discover. The other part that gets me excited as a marketer is how the relationship between fans and customers and stars and companies has changed. Collaboration If you haven’t seen this collaboration between British teenager @TomBleasby and @JessieJ, you’re missing out. It’s already racked up over 7 million views. Take a minute and see what you think:   Taking the net by storm This week, we also saw Charlie Charlie (Charly Charly) take the internet by storm. Did you ever own or use an Ouija board? Similar but a lot cheaper. Essentially you draw two lines and label the four quadrants like this:   Then you lay two pencils over each axis. Turn on Vine and ask “Charlie, Charlie, are you there?”  and ask your question, e.g. “will I get a raise”? While the internet may think this is a new concept, the Washington Post reports it has a long history in the Spanish-speaking world. Have you taken the #charliecharliechallenge?   Remake of a famous Whitney A few months ago, Sam Smith came through my news feed and he had done a remake of “How Will I know” by Whitney Houston. I was a bit skeptical to say the least, but he hits a serious grand slam. If you haven’t seen it, take the 3:47 seconds, right now.   What are your favornet things of the...

Emerging Media: Everything and the Kitchen Sink

Having spent the last 12 years of my career more focused on the digital and social side of marketing, emerging media is something that is talked about frequently. But how far does emerging media go, for example does it include wearable technology? After all, your exercise device isn’t selling you athletic clothes or shoes. But the whole idea is that these tools will enable future marketing opportunities, right? For example, Disney Magic Bands just announced a $1 billion expansion of MyMagic+ including how they can leverage other wearable technology. Currently “36% of U.S. organizations interact with customers and prospects in five or more channels”. You can read more about the future of digital marketing here. We should expect that to grow exponentially. Another example might be a smart washer and dryer that you can control via your phone. I don’t expect it to market to me in the future by running ads on my machines in the laundry room. But what if there was collaboration between the machine companies and the consumer goods companies who make laundry detergent? One of the things I’m particularly interested in is when do we stop classifying digital media as its own category and just talk about it within our overall media mix. For example, at some point radio, TV and even the worldwide web were new, but now they are just levers we pull in an integrated marketing plan. Do you think eventually it will all just be media or marketing? I’m looking forward to WVU IMC 619 “Emerging Media & The Market” as we discuss what is and isn’t emerging media and...

Technology that makes a point

What is your favorite non-traditional interactive media example? One of mine is the bruised woman billboard that healed as people looked and paid attention. Retrieved from http://mashable.com/2015/03/06/london-billboard-facial-recognition-domestic-violence/. Set-up ahead of International Women’s Day it was a collaboration between photographer Rankin, WCRS and the charity women’s aid. Not only do I think the concept is thought provoking and different, but I love the technology, which uses facial recognition to time how long people pay attention and displaying it at the bottom of the screen. The only thing I may have added was a prompt, via a location based mobile push to donate to Women’s Aid throughout the experience. What else would you have...