Transformation Tuesday | Part Deux | Hockey

Throughout my career, I’ve heard and reiterated the saying that “the only constant is change” and I believe the same can be said for life. Growing up, I was blessed to have the benefits of being an only child and the perks of an extended family, with my dad’s seven brothers and sisters and all of my cousins. There were four cousins in particular that we generally spent more time with. These boys I pretty much idolized and they all played hockey. So, I, of course, wanted to play hockey. Said Boys Playing Hockey But at that time hockey wasn’t really a girl’s sport, and after playing soccer and being the only girl, I just accepted that was the way it was. But more importantly, my dad made false teeth and I didn’t really want to own a pair, so I just let it go and moved on with other sports – lots of sports. But times have changed and this year, my twins (the Ducklings) decided to give hockey a try. Now, I might be more excited about this development than they are, and in my excitement, I connected with someone who helped me rekindle a “want.” She mentioned an adult “breakfast club” to learn how to play hockey and immediately sent me a link. When I signed up the Ducklings for spring hockey, I also signed myself up. The journey included getting my equipment, some used and some new, and much to my excitement, I wear junior skates, so I was able to buy new ones that were relatively affordable and have an awesome reputation. Check out...

Transformation Tuesday | Part Un

Throughout my career I’ve heard and reiterated the saying “the only constant is change” and I believe the same can be said for life. So this post is the first in a short series on transformation… For as long as I can remember, I have loved shoes (my Twitter handle @QoSWhit, Queen of Shoes). It started with a pair of open-toed heeled mules that my mom gave me for dress up, passed through a pair of gap flower shoes with coordinating jackets (in high school) and has quickly accelerated into a desire to own Prada, Louis, Chloe and more. Along with shoes, I also like clothes and try to be and think fashion forward… I was one of the first in Michigan to own Get Used jeans. My Grandma took me on a cross-country trip to meet my cousins in California and I spent all my travel money on a pair of jeans! But somewhere along the line, I lost a bit of my mojo, whether it was the transition to business casual or the fact that I’m usually freezing, some of my outfits just weren’t cutting it. I woke up dreading my closet and knew the answer wasn’t spending more money. In fact, I briefly considered simplifying my closet after reading Matilda’s “Why I Wear the Exact Same Thing to Work Every Day”. Anyone out there have those same thoughts? But I knew in my heart of hearts that I wouldn’t be happy wearing the same thing and most definitely wasn’t wearing the same shoes. So instead, I called in some help from Courtney who runs The Styled...

Just the mud!

You know when you get an idea in your head and you can’t get it out? That is how I’ve been about the mud room in our new house. New is underlined because it isn’t so new, making the mud room a reality almost took three years. It all started when I opted to delete a linen closet. It was small, awkward and in my opinion not a good use of space. You can see it below: What was left was an amazing wide open space [cue Dixie Chicks lyrics here] but one that quickly turned into a dumping ground of stuff. At any given time there were three different sets of towered organizers, dog bowls, dog food, plastic crates and a whole lot of paper. Being the diligent pinner that I am I started looking at ideas, you can check out my pins or here is one that I really liked: And here is my drawing… I wanted to incorporate a few unique elements into our mudroom. Number one we have a medium sized dog with a lot of dog food so I needed one space to accommodate his dog food container, indicated by the 12”. In our old house we had a trash compactor that we desperately miss. So we wanted a space for that. I also loved the pictures in one of my images, you will note those are the squares….  and I had already found the perfect hooks from World Market. So design and pictures in hand we got a quote, whoa stop the bus it is going to cost how much!??!?! While I very much wanted...

Disrupting Phlebotomy

For my disruptive technology, I picked the changing field of Phlebotomy. Also more commonly known as drawing blood. At the age of 19, Elizabeth Holmes left Stanford University and started Theranos. “Her idea: No more vials. No more tourniquets. Just a pinprick of blood gathered in a container smaller than a dime. And up to 70 lab tests can be run on one drop of blood in less time than traditional tests” (Crane, 2014). Retrieved from https://www.theranos.com/ So does it fit the bill of a disruptive technology? “The technology is rapidly advancing or experiencing breakthroughs. Disruptive technologies typically demonstrate a rapid rate of change in capabilities in terms of price/performance relative to substitutes and alternative approaches, or they experience breakthroughs that drive accelerated rates of change or discontinuous capability improvements” (Manyika, 2013). Yes, it absolutely does. Ms. Holmes “has taken on the $76 billion laboratory-diagnostic industry as her target. It’s an industry that was just waiting to be disrupted, since blood testing has not changed since the modern clinical lab emerged in the 1960s” (Crane, 2014). Furthermore, she’s not done yet. “Our mission is to make actionable information accessible to everyone at the time it matters. By making actionable information accessible to everyone in the world at the time it matters most, we are working to facilitate the early detection and prevention of disease, and empower people everywhere to live their best possible lives” (Theranos, 2015).   In order to accomplish this, she wants to have this technology within five miles of any American. They have teamed up with Walgreens and are building Theranos Wellness Centers within their stores....

Banana Republic – the brand I hate to love

I’ve been a Gap, Inc. girl for as long as I can remember. As an adult, I quickly found my home with @BananaRepublic. But while I love Banana Republic, I almost hate them at the same time. Before I go into why I have this love-hate relationship, I first want to say that I think @Marissa_Webb_ has done a great job changing things up at the brand. I’m looking forward to the new lines and stopping by the stores more often since she took over; kudos. Ok back to business. I’m a Banana Republic Luxe card holder (think frequent flier but for shopping) and a Banana Republic Insider (think focus group). I shop at BR and the other Gap Inc. brands at least once a month. These are the BR emails I’ve gotten in the last two weeks, I don’t even open them anymore: You’ll notice on several days I received two emails. I don’t feel like a loyal customer, but a prospective click. In addition to the emails, they also offer surveys after your purchase and have a mobile application with rewards. Last year, I received a BR Visa card in the mail after I thought I had opted out each time it was presented. Just this week, I logged into my account and it asked me to activate it again :(. When I reached out to the card company via phone and asked them to cancel it, they could not. When I reached out via Twitter, I was redirected back to the 800 number on the card. Thanks  https://twitter.com/jake_roberson/status/610876563236757504 This is a classic example of working in silos…...

CVS | Back to SEO Basics

  Sometimes you have to start at the basics. I did a little SEO audit with CVS. First did a little digging on what the news was covering as it relates to CVS. Here’s a recent headline: “CVS to buy 1,600 drugstores from Target” (Thomas, Bray, Tabuchi, 2015). The article goes on to mention pharmacy. Based on that research, I picked the following three words to search on desktop and mobile: Pharmacy Print Photos Drugstore I was quite surprised and slightly disappointed in the results. “Drugstore” is bought out almost exclusively by drugstore.com. It was more than three quarters of the way down the page before you see CVS and it was tied to “photo”. On mobile, CVS didn’t even show up. When searching “pharmacy,” CVS fared somewhat better, particularly on mobile, where they featured their online site. From a desktop perspective, it ironically brought up CVS photo. With the rise of mobile, one might say CVS is wise to focus their efforts there. If you look at the graph below, one word search is hugely competitive but two word search, e.g “photo print”, isn’t. There might be some ways that CVS could improve SEO by leveraging alternate search terms. Finally, CVS should be focused on words that drive profit, and the only way to know that is by leveraging the data. Retrieved from http://www.keywebmetrics.com/2010/07/top-5-amazing-web-analytics-and-seo-infographics/ What words would you have searched?   Thomas, K., Bray, C. Tabuchi, H. (2015, June 15). CVS to buy 1,600 Drugstores from Target for $1.9 billion. The New York Times. Retrieved from...