Emerging Media: Everything and the Kitchen Sink

Having spent the last 12 years of my career more focused on the digital and social side of marketing, emerging media is something that is talked about frequently. But how far does emerging media go, for example does it include wearable technology? After all, your exercise device isn’t selling you athletic clothes or shoes. But the whole idea is that these tools will enable future marketing opportunities, right? For example, Disney Magic Bands just announced a $1 billion expansion of MyMagic+ including how they can leverage other wearable technology. Currently “36% of U.S. organizations interact with customers and prospects in five or more channels”. You can read more about the future of digital marketing here. We should expect that to grow exponentially. Another example might be a smart washer and dryer that you can control via your phone. I don’t expect it to market to me in the future by running ads on my machines in the laundry room. But what if there was collaboration between the machine companies and the consumer goods companies who make laundry detergent? One of the things I’m particularly interested in is when do we stop classifying digital media as its own category and just talk about it within our overall media mix. For example, at some point radio, TV and even the worldwide web were new, but now they are just levers we pull in an integrated marketing plan. Do you think eventually it will all just be media or marketing? I’m looking forward to WVU IMC 619 “Emerging Media & The Market” as we discuss what is and isn’t emerging media and...

Technology that makes a point

What is your favorite non-traditional interactive media example? One of mine is the bruised woman billboard that healed as people looked and paid attention. Retrieved from http://mashable.com/2015/03/06/london-billboard-facial-recognition-domestic-violence/. Set-up ahead of International Women’s Day it was a collaboration between photographer Rankin, WCRS and the charity women’s aid. Not only do I think the concept is thought provoking and different, but I love the technology, which uses facial recognition to time how long people pay attention and displaying it at the bottom of the screen. The only thing I may have added was a prompt, via a location based mobile push to donate to Women’s Aid throughout the experience. What else would you have...

Reentry

I’m happy to report the “Button” is home!  Monday’s scope went awesome, the Dr. was very happy with the LTR. The swelling was down considerably the treatment of the cysts (nodes) was successful and her vocal chords were in good shape. What’s next? Dr. Brown wants to see her in clinic in two wks and wants to do another scope on Oct 3. We are hoping following that scope there will be a longer, like a year, break between the next one. Fingers crossed. We are also following-up with the speech pathologist. While both ducklings were getting speech through the county we all (Dr. included) felt she would need more help following this surgery. We have a lot of scope pictures that I’d like to share, I’ll warn everyone in case that isn’t something you want to see ;). Reentry into the house was a little rough, but after two weeks of chaos and having mom or dad sleeping in your room it’s not surprising. It started around bedtime with crying and ended up with two girls in pack n plays in mom and dads room. Night two proved better they went down without issue and slept until 7:15 here’s to hoping… Thank you for all of the...

Two weeks tomorrow

As of tomorrow we have been at the hospital for two weeks. While on one hand it has gone quickly, it also feels like a lifetime. On Friday the Dr decided he would like to keep her over the weekend just in case there was any swelling form removing the nodules.  She was taken off of bed rest and only needs the pulse ox at night but she still needs an IV just in case. She was also allowed to roam the halls and have a special visitor. Saturday we brought Morgan for a visit, there was hugging and kissing and patting and giggling. Tomorrow she goes for another bronch to check on the nodes. Here’s to hoping all is well and we get to take the Button...

Thank you for your patience, this is a long haul

When a Dr thanks you for being patient, when you are the least patient person you know, you must be doing something right?!?!? Tuesday was the swallow study, it was improved but not enough to discontinue thickening her liquids. This isn’t a big disappointment as it wasn’t the reason for the surgery we were just hoping the surgery would have helped it and it may over time but at the moment not enough. She also got her mainline IV taken out on Tuesday and was allowed to begin eating solids again. On Wednesday she was moved from the PICU to a regular floor and got her feeding tube removed. She is eating well and seems happy to be able to. She has also started smiling and laughing more, which helps us and the Drs and nurses too. On Wed night they replaced her IV and this morning she had a follow-up bronchoscopy (bronch) to see how her LTR was healing. A couple of nodes (common with the procedure) developed just under her vocal cords not on the graft. The Dr. had to treat them (i.e. cut them) and we have to remain at the hospital until tomorrow. It also means she will need to come back and check back into the hospital Monday for another bronch. She is also getting a dose of steroids for the next 5-7 days. Given the situation and the need for Monday we’re not sure we will actually go home this weekend. So deep breathes and one moment as a time, as I try to muster all the patience I...